Monday, September 14, 2009

MARKETING RESUME
Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customer’s future needs and wants, which are often discovered through market research.

This is a format for the resume of marketing jobs and can be used for the job titles like: Chief executive officer, Chief marketing officer, data base marketing,

Industrial marketing, global marketing, retailing, search engine marketing, international marketing internet marketing

This is a format for the resume that covers objectives and tips to get you the best job in the field of marketing. It is helpful in writing winning resumes according to your responsibilities.



CONTACT INFORMATION

Full name
permanent Residence addresses
Contact Phone Number
Email address
OBJECTIVE:

Give a brief knowledge and experience in the field of marketing

E.g.: a societal process which discerns consumer’s wants, focusing on products, services, full filling the wants of customers,

Having a high experience as a executive officer in a marketing company, where the duties are to cooperate the workers, administrate them, and executive the officer of the total management, for 4 years.


PROFESSIONAL SYNOPSIS

Give a detailed explanation about your responsibilities in marketing, and make sure that the reader get the feel that you are the best person for the job

Mention the duties you did in the field of marketing and the result you received on the basis of your work
Mention down the rewards you attained on the basis of your work result
Responsibilities

Mention your major responsibilities in your current company as per your work experience. E.g.: A high experience as a chief executive officer in a marketing company, where the duties are to corporate officers, administrate them, executive officer in charge of total management.
Give a glimpse of your previous work-related experience, skill and knowledge.


ACADEMIC QUALIFICATION

This section should have minimum of three educational details. Always try to give full details regarding your education including degrees and awards received. You can write details as below:

General studies, XYZ High School Major, year

Graduation, XYZ College, year

Masters, XYZ College, Year

PROFESSIONAL QUALIFICATION


If you have done any relevant courses for previous jobs, include them to beef up your credentials.

Mention any certifications done related to your degree, certifications like MSCP from micro soft etc

Also mention the training programs you have under gone at the time of studying or working.

ORGANISATIONAL EXPERIENCE


Start with your most recent work experience at the top. Include all relevant or related experience, no matter how old. Avoid long gaps when you write your work history. If you have large gaps, try to cover up with a brief description of any kind of related job or experience during that time you did. If you’ve had many job changes in short span, be sure to explain why, e.g. it was a contract job, relocation Etc. Never blame your previous employer or previous job as you could be viewed as someone who is difficult to please, even if your arguments are legitimate.

You can use the below template to describe your work experience.


Tenure Company Name Designation

CORE COMPETENCIES

Mention all your software skills which will make the reader feel that your resume is outstanding. Make sure that you will give the impression to the reader that you know the things form basics of marketing theories.

Creative skills

Mention all your creative skills advertising, distribution and selling.

Emphasize on your software skills that you have used in the completion of projects in full details.

Project details

Project Name: Mention the project name which you are/were working

Client Name: If this particular project is for any client please mention the client Name

No of Members in Team: Mention the No of members in the Team with which you have worked, this will give information regarding as you are team player.

Duration: Mention the duration for which you have worked on this project

Description: Give brief description of project like what the software does and what all are the features of it

Technical Skills used: Give the technical description of the project giving the technologies and skill used in the project.

Rolls and Responsibility: Mention your rolls and responsibility in this project, mention all the activities that you performed in completing this project.





Use Keywords: Use extensively accounting related keywords and action items to describe your skills and accomplishments. Few Action Items as below can be used when constructing your statements:

Project manager | Distribution | Data warehousing | Prospect | Customer behavior | Statistical techniques |

RAJAN SINGH
PGDM Ist sem

MANAGEMENT RESUME

MANAGEMENT RESUME
Management comprises planning, organizing, resourcing, leading or direction, controlling an organization. A manager should put an effort for the purpose of accomplishing a goal.
This format of will help you in winning writing a resume which is apt for the job title: Human resource management, Operations management or production management, Strategic management, Marketing management, Financial management, Information technology management or management information systems.
This format covers objectives and tips to get you the best management job.
CONTACT INFORMATION
Full name
permanent Residence addresses
Contact Phone Number
Email address
OBJECTIVE:
Brief out your knowledge and experience in the field of management
E.g.: planning, organizing, resourcing, leading or direction and controlling an organization
Having a high experience of 6 years as a accounting management in the practical application of management techniques to control and report on the financial health of the organization
PROFESSIONAL SYNOPSIS
Give a detailed explanation about your responsibilities in management, so as to make the readers feel you are the best person for the job
Mention the duties you did as a manager, and the results you received on the basis of your work
Mention down the rewards you attained on the basis of your work result
Responsibilities
Mention your major responsibilities in your company as per your work experience. E.g.: a highly experience team lead with 4 years of work experience in programming and development. Strong designing and team leading skills with extensive knowledge in SDLC and project management
Give a glimpse of your previous work-related experience, skill and knowledge.
ACADEMIC QUALIFICATION
This section should have minimum of three educational details. Always try to give full details regarding your education including degrees and awards received. You can write details as below:
General studies, XYZ High School Major, year
Graduation, XYZ College, year
Masters, XYZ College, Year
PROFESSIONAL QUALIFICATION
If you have done any relevant courses for previous jobs, include them to beef up your credentials. Mention any certifications done related to your degree. For e.g.: implementation of the plans in management field may facilitated by utilizing technical, educational, and financial assistance programs from NRCS.
ORGANISATIONAL EXPERIENCE
Start with your most recent work experience at the top. Include all relevant or related experience, no matter how old. Avoid long gaps when you write your work history. If you have large gaps, try to cover up with a brief description of any kind of related job or experience during that time you did. If you’ve had many job changes in short span, be sure to explain why, e.g. it was a contract job, relocation Etc. Never blame your previous employer or previous job as you could be viewed as someone who is difficult to please, even if your arguments are legitimate.
You can use the below template to describe your work experience.
Tenure Company Name Designation
CORE COMPETENCIES
Theoretical scope:
There are 5 theoretical scope in the field of management.
Planning
Organizing
Leading
Co-ordination
Controlling
Mention all your skills in the above said field in full details, which will make the reader feel that your resume id outstanding. Make sure that you will give the impression to the reader that you know the things form basics of computer like, C, C++. Basic etc
Software experience
Emphasize on your software skills that you have used in the completion of projects.
Project Details
Project Name: Mention the project name which you are/were working
Client Name: If this particular project is for any client please mention the client Name
No of Members in Team: Mention the No of members in the Team with which you have worked, this will give information regarding as you are team player.
Duration: Mention the duration for which you have worked on this project
Description: Give brief description of project like what the software does and what all are the features of it
Technical Skills used: Give the technical description of the project giving the technologies and skill used in the project.
Rolls and Responsibility: Mention your rolls and responsibility in this project, mention all the activities that you performed in completing this project.
Use Keywords: Use extensively accounting related keywords and action items to describe your skills and accomplishments. Few Action Items as below can be used when constructing your statements
Theoretical scope Public sector Business school Corporation Labor Trouble shooting
As it is rightly said that" first impression is the last impression" so with the help of this you can create an impact on interviewer to get a best job.
SURBHI SINGH
PGDM Ist sem
Professionalism
Interviews are like anything else in life, they take practice to perfect. The job market is highly competitive so you should always maintain a high standard of professionalism. This is guaranteed to impress your potential employer, as it will show focus and maturity.
What is Professionalism? Professionalism is: Presentation, Punctuality and Preparation.
Presentation: Presentation is not just the clothes you wear, but your general presentation during the interview. Dress for success, formal attire is the best option. Look the part and you will be more likely to get it. Body language such as eye contact and how you greet your interviewer are important. Shaking hands is a sign of confidence and respect so is making regular eye contact. Always be polite not just during the interview but to any one you may have contact with in the office or work environment.
Punctuality: Being on time is essential to a successful interview. Give yourself plenty of time to get to your destination, map out a route if you are unsure in any way. Being early gives you time to relax and prepare for your interview. If you are going to be late or unable to attend for any unforeseeable reason call ahead and let them know. This will show them that you are serious and that you take your commitments seriously.
Preparation: Get to know the company you are hoping to work for. A little background information can go a long way. You should research the company well before applying to it. You must be prepared to discuss the industry, the company's relative size within that industry and show that you know who the major players and competitors are
Frequently Asked Questions
All interview questions are designed to find out your ability to fit-in and contribute to the specific workgroup. Here are some of the most commonly asked questions to help you prepare for your interview:
Tell us about yourself?
Tell them in detail how your experience would relate to the position you are being interviewed for. Be as detailed as possible about your family background, educational background and previous job experience.
Why are you interested in this position?
Tell your employer why you chose to apply for this position. Explain why you are a perfect match for the position and how you will do full justice to the same. Use relevant examples from your family background, educational background and previous job experience.
What do you know about this company?
You should research the company well before applying to it. You must be prepared to discuss the industry, the company's relative size within that industry and show that you know who the major players and competitors are
What salary are you drawing?
The question is not difficult to answer – just be honest and give the figure. In all probability, your next employer may base your salary on this amount. However, the problem arises when you feel you are being underpaid in your current organization. You may feel tempted to lie, but do not give in, as checks can be easily made and you may be disqualified. In case you are getting additional perks, incentives or commissions, do not forget to mention them, as they are important while negotiating salary.
surbhi singh
pgdm ist sem
Top 10 Job Interview Questions

Here is a compiled list of the top 10 job interview questions, before attending for an interview many interview questions are to be expected and prepared before you attend for interview .Study this list of top 10 job interview questions and plan your answers ahead of time so you'll be ready to deliver them with confidence.
Top Interview question 1:-
Can you tell us why are you choosing this company ? and why do you want to work for us?
Top Interview question 2:-
can you explain a situation where you didn't meet your goals or objectives ?
Top Interview question 3:-
Explain a situation where you faced conflict or difficult communication problems ?
Top Interview question 4:-
If you current manager has to tell about your strengths and weeknesses what would be your strengths and weeknesses?

Top Interview question 5:-
Where do you see yourself in 1/3/ 5 years time?

Top Interview question 6:-
Can you justify yourself Why should we give you this job?

Top Interview question 7:-
Tell us a situation you have faced with a huge challenge or worked to an unreasonable deadline?

Top Interview question 8:-
Do you prefer working your own or in a team?

Top Interview question 9:-
If you were to start working with our company what is the first thing you would change?

Top Interview question 10:-
Have you ever had a conflict with a boss / colleague /professor or with your family members? How was it resolved?

The key in giving right answer for the above mentioned top 10 interview questions is by learning to interpret the interview questions.

SURBHI SINGH
PGDM Ist sem

Tips to be favourite in Interview

01. Never try to follow expert,
02. Behave gently,
03. Collect maximum information about the Organisation,
04. Keep eye contact,
05. Well dressed,improve body language,
06. Prepare documents carefully,
07. Never contradict the expert,
08. Wish all experts before & after the interview.
Posted By:- Ravi Kant Singh,PGDM-1st Year

Friday, September 11, 2009

FOUR TIPS OF WRITING INTERVIEW WINNING RESUME

An employer can receive hundreds of resumes in response to an advertised position. For every hundred resumes an employer receives, only a few resumes stand out from the crowd. Want your resume to shine in the eyes of the employer you want to attract? Start by including a well-written resume cover letter with the resume. Then, follow these resume guidelines to create an interview winning resume that is head and shoulders above the crowd.



1.Formatting and feel, on a mailed-in resume, matter.

2.Correct spelling, appropriate grammar, no missing words, and no typing mistakes.

3.Proper Contact Information.

4.Write and customize an “objective” for each job and employer.


POSTED BY: PUNEET KUMAR PGDM Ist SEM

Are You Ready for an Unexpected Job Interview?

Most job-seekers wait to polish up their interview skills until they are looking for a new position. Important interview opportunities, however, can present themselves at any time. For example,

Unplanned internal job openings: You encounter a sudden opportunity to advance your career from within, and your boss recommends you as a candidate for the job. Are you ready to communicate your contributions to the company?

A recruiter calls: The position sounds like just the career move you've been wanting. Will you say the right things to win the job, or will you blunder your best chance?

A former colleague introduces you to his boss:The organization is building an exciting new division and looking for new staff. Can you entice the boss's interest in you as a must-have new team member?
Those who continually grow in their careers are always prepared for these situations. Their interview skills are sharp at all times. To know if your skills are sharp enough to handle a surprise interview, see if you can answer the following four questions:

1. Can you concisely state your value proposition in 30 seconds or less? A value proposition is meant to intrigue your listener with a quick overview of your skills, expertise, and industry know-how. If you can offer a precise summary of why you are the perfect candidate for that job, you are more likely to get to the second or third interview. A concise value proposition can make a critical difference in winning you a new position. [Editor's note: See also Your Unique Selling Proposition.]

2. Can you list your top five accomplishments, and can you communicate their impact to your employer's bottom-line initiatives? A list of your top accomplishments will enable a prospective employer to imagine what you can do for he organization. Accomplishments give employers a way to associate your skills with their needs and a reason to remember you. Be prepared to list your top skills and show how they can help meet corporate needs.

3. Are you prepared to answer your own toughest interview questions, or do you hope they just won't come up? Don‚t leave yourself vulnerable to such questions as: "If you‚re doing so well in your job, why do you want to leave?" A good recruiter or hiring manager will see you sweat and stutter and squirm; you'll lose their confidence and destroy a chance to get your dream job. Think about the questions that will be your biggest pitfalls and be prepared to answer them.

4. Do you know how to find out your interviewer's motivations to understand how best to answer his or her questions? This is a very important question. Without knowing your interviewer's motivations, how will you know if your answers hit the mark of what he or she is looking for in a perfect candidate? Conduct research and determine exactly what that employer needs. Once you have those answers in hand, you can target your interview answers accordingly.

A good career coach can help you answer all these questions and more, preparing you for the interviews you plan -- and the interview you didn't expect. With those answers in hand, you can take your career from mediocre to marvelous with "always-ready" interview skills.

Nitin Bisht PGDM -III

इन्तेर्विएव Smart

Comprehensive strategies from preparation to closing the interview
The psychology of the five hidden employer concerns
Answers and techniques for nearly 100 tough general and management questions
Interactive tools to draw out and present your strengths and accomplishments
Strategies for overcoming potential liabilities
Success strategies for the 10 types of interviews
Handle salary discussions and negotiations
Prepare for each interview with the 10-minute Power Review

Vikas Kumar Azad PGDM -III

Acing the Behavioral Interview

Behavioral interviewing is an interviewing technique created in the 1970s by industrial psychologists that has become quite popular with employers. The premise behind behavioral interviewing is that the most accurate predictor of future performance is past performance in a similar situation. For those unfamiliar with this interviewing style, a behavioral interview can be a challenging experience.

Unlike traditional interviewing, which requires opinion-based answers to questions (Tell me about yourself. What are your strengths and weaknesses? Why do you want to work for this company?), behavioral interviewing requires job candidates to relate stories about their past employment behaviors. These stories are prompted by questions directly related to the skill sets the company has determined are needed for a position.

So, if a particular job requires strong communication and team- building skills, then, in a behavioral interview, candidates would be asked to recount past accomplishments in those areas. Behavioral interview questions often start with phrases like, "Tell me about a time when..." or "Describe a situation in which..." or "Give me an example of..."

The challenge with the behavioral-interviewing style is that, while your skills and experiences could be a perfect match for a position you are seeking, an interviewer could discount your candidacy if you are unprepared for, or struggle with, the behavioral-interview format.

So, how do you prepare for a behavioral interview? First, you'll want to put yourself in the shoes of the prospective employer and imagine what the ideal candidate for the position you are considering would look like from the hiring decision-maker's perspective. Then, take some time to thoroughly review the job posting and job description if you can get it) and research the company and its culture. Look for cues about which skills are necessary for the job and which are highly valued by the organization. Then, based on your research, identify the skills the successful candidate would have and the behavioral-based questions that correlate to those skills and might be asked in an interview.

Following are examples of skill sets and some associated behavioral-based questions. [Editor's note: While the number and nature of behavioral questions that could be asked is virtually limitless -- thus making behavioral interviews difficult to prepare for -- the questions lusted below provide the flavor of the type of key skills that employers may probe and the questions they may ask to do so.

Anoop Chauhan PGDM III

Thursday, September 10, 2009

Wishes

Dear Blog Members

You have done the excellient job. Keep it up.

Dr Puneet Kumar

Leadership featured in Investor's Business Daily

It was recently quoted in an article by Investor's Business Daily. It commented about strategies for online visibility, particularly the strategies It has long advocated about online thought leadership -- a short excerpt from the article follows:
Networking Will Go Where No One's Business Card's Ever Gone Before BY MOREY STETTNER 12/29/2006
One time-honored business practice that will really morph in 2007 is networking....
"Another tactic to bolster connections is through reverse networking. Instead of contacting others to pitch yourself, let them come to you and judge for themselves whether they want to contact you.
An emerging strategy to bring others to you involves "demonstrating your credibility and expertise online," said Steven Van Yoder, author of "Get Slightly Famous."
He foresees more networkers employing this three-step process in the years ahead:
• Identify Web sites that serve your target audience. If you want to network with insurance brokers, for example, get familiar with Web sites for agents' professional associations and trade groups.
• Write informative articles and get them posted on those Web sites. Your articles, which should be no longer than 750 words, must provide valuable content. Avoid a promotional tone. You don't want those articles to "read like advertisements," Van Yoder said.
• Dangle an incentive for readers to contact you. In your bio at the end of the article, offer something of value that people can receive free if they get in touch with you. For instance, provide a link to your Web site so that readers can download a free booklet or resource guide.
"Entice people to drop into your world where you offer them a solution," said Van Yoder, owner of Get the Word Out Communications, an online marketing firm in San Francisco.

Saloni Singh PGDM SEM III Sec B

Related Partnership


Altruism. Corporate responsibility. Philanthropic image. These are a few ways to describe cause-related marketing, an activity in which businesses join with charities or social causes to market an image, product, or service for mutual benefit.
Other things being equal, many consumers would rather do business with a company that stands for something beyond profits. By identifying with a cause and letting the media know about it, you can benefit from this impulse. One of the easiest ways is to establish a relationship with a charitable organization.
Johnny "Love" Metheny is a slightly famous nightclub owner in San Francisco with a string of local ventures to his name. Whenever he opens a new club, he shares the limelight with a local charity. "I have a history of including the Leukemia & Lymphoma Society in my grand openings," notes Metheny. Beyond these events, Metheny volunteers time to the cause, serves on its board, and was voted Man of the Year for the Society in 1991. So, while beneficial to his business, his association with the organization is more than a marketing ploy.

Manish Kumar Verma PGDM III - A

Related Partnership


Altruism. Corporate responsibility. Philanthropic image. These are a few ways to describe cause-related marketing, an activity in which businesses join with charities or social causes to market an image, product, or service for mutual benefit.
Other things being equal, many consumers would rather do business with a company that stands for something beyond profits. By identifying with a cause and letting the media know about it, you can benefit from this impulse. One of the easiest ways is to establish a relationship with a charitable organization.
Johnny "Love" Metheny is a slightly famous nightclub owner in San Francisco with a string of local ventures to his name. Whenever he opens a new club, he shares the limelight with a local charity. "I have a history of including the Leukemia & Lymphoma Society in my grand openings," notes Metheny. Beyond these events, Metheny volunteers time to the cause, serves on its board, and was voted Man of the Year for the Society in 1991. So, while beneficial to his business, his association with the organization is more than a marketing ploy.

Manish Kumar Verma PGDM III - A

Drives the Brand

Martha Stewart, Jack Welch, Steve Jobs—all are examples of the power of CEO branding. CEO reputation is becoming an essential component of successful companies’ overall branding strategy. And although you may not aspire to the CEO stardom of Bill Gates, there’s nothing preventing you from pursuing a CEO branding program for your company on a smaller scale.
Today, a corporation’s reputation is indelibly linked to that of its leader. A recent study by global communications consultancy Burson-Marsteller indicates that the CEO’s reputation is responsible for approximately 50% of a company’s reputation, directly translating into achieving key business objectives and increasing sales.
The survey noted that based on the reputation of the CEO:
* 95% decide whether to invest in a company* 94% will believe in a company under pressure from the media* 93% would recommend a company as a good alliance/merger partner* 92% maintain confidence in a company when the share price lags* 88% recommend the company as a good place to work
“CEOs and corporate reputation are inextricably linked and have a proven impact on the bottom line,” said Leslie Gaines-Ross, chief knowledge and research officer at Burson-Marsteller and author of CEO Capital: A Guide to Building CEO Reputation and Company Success (Wiley, 2002).
Although recent scrutiny about corporate behavior has led many CEOs to prefer a lower profile, this is shortsighted, according to Gaines-Ross. “Consumers now care more than ever about the authenticity of the corporate brand, and CEO reputation is critical ingredient. Similar to any wealth-creating asset, CEO reputation needs to be invested in, earned, and leveraged over the long term to reap enduring benefits.”
Regardless of the size and complexity of the organization, the person in charge sets the tone, defines the style, and becomes the company’s public face. Employees, customers, shareholders, analysts, and the media all monitor the CEO for insights into the corporation’s culture, values, and commitment to what the brand represents.

Vikas Kumar Azad PGDM III Sec A

On the Web: Fresh, Relevant Content is King


Don’t let your web site languish in obscurity. Search engines prefer Web sites that are well-maintained and have original content that is frequently updated. Moreover, your prospects will appreciate easy to find content that helps them determine that you are qualified to solve their problems.
Web site content related to sales may include:
1. Articles about your product, service or marketplace.
2. Case studies that feature customers.
3. Q&A, FAQ and troubleshooting information that can really help your potential customers.
Strive to produce a few hundred words of new content at least twice a week to ensure that your Web site is Google- friendly. Here’s a tip: every time you answer a business question on the phone or during a customer visit, ask yourself if that can be transformed into useful content on your site. This will help your potential customers determine that they should call you for a sales presentation or quote.
Consider article marketing, a strategy of offering articles about your business to web sites that reach your target market. Online articles draw upon and display your expertise by providing useful information that Web site visitors are actively seeking out. Online article syndication positions you as an expert in your field and conveys a level of authority that establishes trust and sets the stage for sales.
When high-traffic, high-credibility Web sites and newsletters publish your articles, you ride on the coattails of their loyal relationships with readers, as well as increase your stock of inbound links that will ultimately help your search engine rankings. Every article you publish that links to your Web site can improve your search engine rankings thereby increasing your sales and marketing exposure.

Sonal Bajpai PGDM III Sem

Business Prospects as Placement


Placing articles in publications that reach your target market is one of the most powerful and effective marketing techniques available. Besides exposing your business to thousands of prospects you can get from one to three magazine pages devoted entirely to your business.
When your message is in print, it has credibility while gaining prestige for you and your company. As a bonus, article reprints make excellent, low cost sales literature.
Bylined, contributed articles are a mainstay in many publications. Often written for a small fee—or given freely in exchange for an author bio or byline designed to elicit business—these articles show off the expertise of the businessperson or consultant who authored it.
You don't have to be a professional writer or seasoned journalist to get your name in print. From fillers to features, most magazines you see on newsstands every day rely on freelance writers for at least some of their content.
The key to publishing expert articles is to package your ideas in a benefit-oriented fashion. Tell prospects how to think about or apply your business solution. It is important to give readers information they can use whether or not they buy from you.
Articles are usually a one-shot deal. Columns, on the other hand, are regular engagements that allow a writer to build relationships with readers. Columns appear on a weekly or monthly basis in newspapers, magazines, and Web sites. They can brand the authors not just as experts, but also as a friends, confidantes, and mentors.
You don't have to achieve “Dear Abby” status to be a successful column writer. As with any slightly famous marketing strategy, your column only needs to reach the right people in your target market to position you as a resource.

Anoop Chauhan PGDM III

Real World Success Story : Placement Pays Off

Nancy Marmolejo helps creative and entrepreneurial women hone in on their core strengths to turn ideas into action. She helps both the wildly creative and the mildly creative launch innovative ideas, enter new markets and build upon natural talents. She faced a common problem, getting targeted prospects to her web site.
Nancy had several articles that she had written which showcased her expertise. She determined that she could reach her target market of creative women and Latina business owners by placing her articles on web sites visited by her target market. Nancy used our Online Article Placement Program to reach this tightly targeted marketplace.
Within a couple months, her articles were appearing on web sites that reached her target market. The results were immediate and profitable.
"Getting my articles out on the web leveraged my visibility faster than anything I could've done on my own. It's had a viral effect, with more and more publications running the articles months after we first put them out there.
"One article was translated into another language, others have been requested by print magazines and other websites. My web traffic has increased, new people are contacting me, and the investment paid for itself quickly. I recommend Get Out the Word to anyone who wants their name out there but doesn't want to spend days and weeks demystifying the process."

Garuav Panwar PGDM III

New Business

A few days ago, I sent a newsletter to my mailing list. The subject was business blogging, and it promoted my upcoming blogging teleseminar with my friend and blogging expert.

Today, while at my desk, I received a call from the editor of Podiatry Today. A few years ago, I published an article in his magazine. Since then, and without my knowledge, he's been a loyal reader of my newsletter.
He called to ask about publishing my newsletter article How To Create and Launch A Business Blog -- and he will pay me for the privilege!
Lesson: When you commit to writing articles to promote your business and expertise, you never know where they will land, and what opportunities they will attract. My articles have generated leads, new clients and speaking engagements, and joint ventures. The effort it takes to write and publish an article is nothing compared to the potential benefits for your business.

Sanjeev Kumar PGDM III

Comming Up with Ideas


Coming up with interesting article ideas is often a struggle, but there is no reason to strain your imagination or look for something completely novel.
Study your chosen publications, and determine the types of stories each of them seems to favor—then use them as starting points for your own ideas. Look for patterns, trends, and points of discussion.
• Save relevant news stories as launching points and ready-made research for your articles. • Gather publications that serve your target market, and look for ideas that relate to your business. • Look to your own experiences and those of your colleagues and clients—there's plenty of good material all around you. Few story ideas are truly original. • A new slant, an interesting angle, timeliness, and focus—these are enough to make a story publishable.

Nitin Bisht PGDM III

TIPS TO REMEMBER WHILE DRAFTING RESUME
The below mentioned points are the tips you should remember while writing a resume.Resume should be well written to increase the chance of being invited for an interview. The candidate should take effort to create a resume that will make him stand among other probable candidates, so resume is the professional reflection of individuals who are applying or looking for a job or employment.When you are writing a resume arrange all the necessary documents, certificates and gather all the important information you need for writing the resume.list all the significant events and data for quick reference. Recall all your career plans for a good resume format.Regardless of the format, all resume contain the same information that should be presented and stated very well to yield positive result.
Apply for those jobs and positions that would fit on your qualifications and personality. You must first understand what the company is looking for and what you have to offer before you go on with your resume. Identify your significant qualifications that would make you the best candidate for the particular position or job you wish to apply.Once you know your career path, begin your resume with the Objective Section. Your objective should be based on your career plan and should likewise concede with what the company needs.Establish your objective in such a way that you can convey to the employer that you are just the right candidate they're looking for. Mention the exact position you are applying on the Objective Section to demonstrate clarity.Some times a separate Summary Section is recommended, This summary should consist of brief paragraph of your important qualities to answer the question why the company should choose you or hire you over other applicants. Place the Summary Section immediately after the Objective. Once you have finished writing your Objective and Summary, then write your experience.In Experience Section you should begin with your job titles, followed by the company name or vice versa, depending which is more remarkable and must stick to it for consistency. Include all your work-related experience under this section including the internships and voluntary works and services. Better to list your experience in reverse chronological order and write the dates after each work you have done excluding the months unless the job is held for less than a year. Once your have finished your work experience section mention your education. Licenses and degrees must be put ahead of your trainings and certifications. State your major course and awards but don't include other small commendations unless you just graduate recently. Incase if you havent finished your degree put the expected date of completion .After education section list your affiliations and organizations.mention those are recent and relevant. You can write some of your personal background or interest after the Affiliation Section.Personal Interest, when properly listed demonstrate your versatility. But always write that are somehow relevant on the company or the positioned being applied. Reference section is the final section of the resume . But name and addresses of your reference must no be listed here. Prepare them in another sheet and present only when being asked by the employer. You can mention as “Reference available upon request” under the Reference Section. So with these usefull tips start writing your resume and apply for the job you are searching.Tips for Wrting Covering Letter Since the cover letter is what most hiring managers and HR people read first, your covering letter should make the most impact in the shortest time for the employment opportunities. good drafted covering letter takes less than 10 seconds to make the reader to pick up the phone and call you for a job interview.When your cover letter opens with an attention-grabbing sentence, is error-free and tailored to the needs of the company that's hiring, you will greatly increase the results you get in your job search easily.In your covering letter Write what is special about you, what can you do for the company you are applying , represent that you are unique in some work. Limit your cover letter to four to five paragraphs. Write some important bullet points to prove your skills. Never try to exceed more than one page. Start smoothly your first sentence is most important to create impact on you.For example write : " I am applying for the position of seo consultant, as advertised in Times of India”.You can mention some points like."I've developed new seo methods, which I can share with you, that have produced a 20% gain in market share for my current employer over the past 11 months, producing $1.2 million in revenue.Finish your cover letter with emphasis on how you can help your prospective employer. And, if possible, include a time when you'll call to discuss their needs. You can write finishing paragraph as"Now I would like to bring these skills to work for you. I look forward to speaking with you soon about the results you can expect from me, and will call your office next friday at 11:00 Am to answer any questions you may have."Following all these tips for writing covering letter will help you to get a call from the company you are applying for the job.


SURBHI SINGH
PGDM Ist SEM

Wednesday, September 9, 2009

Kind Attention

Dear Students (Core Group Members),

You are required to post daily the updated news related to placement. The marking is going on.. Be careful.

Dr Puneet Kumar

JOBS


Location: Chennai, Tamil Nadu, India
Date Posted: September 9
People pro is a training company working among children and corprates. We require relationship managers form sales field with good corprate sales expirence. The remunaration would be between 11 k - 15 k conveyance.
Pls do call us on 9632600551 or visit us as www.peoplepro.in
Stephen

PGDM Students

jobs

Job Title / Designation:
Head, Network - Direct Sales Client Servicing
Location: Noida
Department: Sales
Reporting To: National Sales Head - Direct Sales
CTC: 8-12 Lacs plus variable performance incentive
About the company:
IndiaMART.com is an on-line B2B platform where the small & medium sizemanufacturers, traders, suppliers and service providers fromdifferent industries can showcase/market their products and services tobuyers from all over the world. Over 5 Million global buyers regularlyuse IndiaMART.com and meet over 300,000 Indian SMEs for their sourcingneeds.

PGDM Student

The Job at Hand

Thanks to the global economic crises, it is commonplace to talk of job losses in India. But does anyone have a fix onjust how many jobs have been lost? Certainly the manner in which the National Rural Employment Guarantee Programme is expanding, it would appear that certain sections of the government believe that the problem is a lot more severe than they would like to admit publicly. But if it is true that the rapid expansion and the high wages in the NREGP have resulted in several avenues of employment drying up, the the NREGP may actually be working at cross purposes. Further more read Business Standard Wed, 09.09.09 Page No 09

PGDM Student

Tuesday, September 8, 2009

Recession decrease tha value of management students

India’s leading management portals analyzed this year’s placement trends and compared it to previous years’ reports of all IIMs to draw this conclusion. It has been examined from the placement reports that students are being offered lesser salary as compared to last year. Considering the current economic meltdown and shrinking job opportunities in the market, passing-out students are left with no other options than to accept job offers with low salaries. Not only in IIM but we can see the impact on other institutions where salary as well as moral of students is also down. The global economic slump which led to decrease in the average salary (30-40%) dips of students.Take IIM Ahmedabad for instance, this year’s average domestic salary has come down to Rs 12.17 lakhs from previous year’s Rs 18.75 lakhs. On the international placements side, the picture is even dull. Last year, there were several offers made in the range of US $280,000 to $360,000; while this year’s figure shows that the highest international offer was US $83,000.
Posted by Sunil Chaurasia

Name of Members of this Club

Sonal Bajpai, Vikas Kumar Azad, Manish Kumar Verma, Manoj Kumar, Mohd Uwais PGDM III Sec A'

Anoop Chauhan, Gaurav Panwar, Nitin Bisht, Saloni Singh, Sanjeev Kumar PGDM III Sec B

Puneet Kumar, Rajan Prasad Singh, RaviKant Singh, Sukhbeer Kaur, Surabhi Singh PGDM -I

All the members of this blog have to submit the Placement related material daily and after that the evaluation will be done.

Dr Puneet Kumar

Monday, September 7, 2009

Kind Attention Students of this blog

  • All the students of this blog is hereby informed that they have to post daily relavant material related to the placement since the grading system has been fixed.
  • Dr Puneet Kumar

Sunday, September 6, 2009

IMPORTANT

ALL THE PLACEMENT CLUB MEMBERS ARE REQUESTED TO POST RELEVANT INFORMATION REGARDING PLACEMENT AND JOB PREPERATION
Dr. Puneet

Friday, September 4, 2009

SEVEN TRICKS TO SUCESS IN CAMPUS INTERVIEWS

1. Know Thyself
Not everyone is good in each and every field. Each one of us has our fortes and weaknesses too. But that's not a stumbling block! What we look for are people who know their area of specialization and are an expert in it. Therefore, it pays to be a master in some fields if not the jack of all.The most common mistakes many make is to profess knowing a field of which they know little about. Remember that huge and bulky resumes are as tough to read as they are to make. So, identify your skill set, and keep your resumes simple and straight. Know your limits and polish on your strengths.
2. Testing What You Know and NOT What You Don't.
Many interviewers may ask the student the subjects that she/he wishes to be interviewed upon. Eureka !! Here's a golden opportunity. Answer this wisely! Never end up choosing a difficult subject that you know only little about, rather choose the one you are most confident of.
3. Rack Your Brain - Analyze
The interview is not just limited to testing your knowledge base, but we are also interested in knowing your ability to apply it. Often questions that need to be solved then and there are asked. Now keep in mind - the right answer is not the only thing being looked at. The focus area is also the way in which you attack the problem i.e. approach to problem solving is equally important.So, remember to put your thinking caps on!
4. Ask for Help!
Murphy chooses to strike at the appropriate time! In spite of the fact that you may know something very well, it might just slip your mind. After all, heavy preparation does takes its toll. Who better to ask for help than the poser of the question (of course, don't try this too often!)!Remember the interviewer is not there to grill the confidence out of you, but to bring forth the best in. Just in case you are stuck, ask for a hint. Things might just click. Also, stay alert for clues.
5. What are your biggest accomplishments
You may like to begin your reply with: "Although I feel my biggest achievements are still ahead of me, I am proud of my involvement with……I made my contribution as part of that team and learnt a lot in the process".It will be a good idea to close your answer with also specifying what attributes and circumstances made you succeed.
6. Be Calm, have Clear Verbal and Sound Non-Verbal Communication
Calmness shows emotional maturity. True, being calm in a job interview is a difficult proposition, but then that is where it is required! Calmness does not imply being unenthusiastic or apathetic during the interview, but knowing that you are nervous and not letting it come in the way. A clear verbal communication implies clarity of the thought process.One should also watch out for the impressions made in non-verbal communication. Body language and facial expressions can assist you in establishing a good rapport with the interviewer. Pauses, silences and gestures may all indicate what you mean, understand, or would like to emphasize.
7. Two-Way Exchange Process
The interview process is a two-way exchange of information. Make sure you also understand about the company, its activities, job requirements. The company is in need for good candidates and you need a good company to launch your career.Interview is an opportunity to present yourself and your skills to your best advantage. Make sure you make the most out of it. And YOU are the best one to do it!!
WRITTEN BY-
TARENI PRASAD DHAL
pgdm-3rd sem,sec-A

TYPICAL QUESTION THAT AN INTERVIEWER ASK

1.Tell me about yourself?
The most often asked question in interviews. You need to have a short statement prepared in your mind. Be careful that it does not sound rehearsed. Limit it to work/Study-related items unless instructed otherwise. Talk about things you have done well at your college and how you wanted to perform in the first job.
2. Why Should We Employ You?
For this question, your answer should list out strengths that you feel are relevant to the job. Given below are some answers which could help you with your answers. However, structure them to suit your requirements.
I have good co-ordination skillsGood analytical skillsI can persuade people to see my point of view, and get the work doneMy greatest asset is my ability to motivate peopleEven during emergencies, I do not loose my coolI have good entrepreneurial skillsI have consistently met my deadlines and targetsCan say “no” to people when required to do so!I am very co-operative with my sub-ordinates, and would like to see them growI am a good team playerI am very flexible, and have the ability to work hard under difficult work conditionsI have the experience and knowledge relevant to this job (Here, give appropriate details and examples)
3. Do You Have Offers From Other Companies ?
This is of course a difficult question to answer. Obviously, you must have applied to other companies if you are looking for a job or would have some offers from other companies already. Therefore, do not lie that you have not. However, you are on thin ice here! The interviewer could be checking your honesty. On the other hand, he/she may also be trying to find out how focused you are - are you applying randomly, or is there a well-planned strategy?Whatever your answer, it should match your career goals.4. What Salary Are You Expecting?
Try not to get into salary details early in the interview. If pressed, you could say that it all depends on the job, and would like to talk about it after a job offer. Say this in a convincing tone. In case you are asked this question in your latter interviews, give a direct answer. Do not sound apologetic while quoting the figure you have in mind.
SALARY EXPECTATIONS :1. How much do you expect?If you have done your homework, you would know how much other people in similar jobs are paid. Quote the range upfront.
2. How much do you think you are worth?Work out how much you should be paid, given the market value of the job and your skills. If you can bring some extra skills to the table, do not hesitate to ask for more than the market value.
3. What kind of a culture are you comfortable with?It is better to be frank about your preferences. Your interviewer will get a clear idea about your expectations.
4. Which is more important to you-salary, perks or growth opportunities?This one will reveal the real you. So be sure what you are going to say. Above all, be true to yourself. If you think this is a negotiation move, then say clearly that you will never sell yourself short.
5. What do you know about our company?Do not give your opinions about the company. Stick to reported facts that you have gathered from newspapers and so on. Talk about the product portfolio, size, income, and market perceptions of the company. Also it is better to refer details about each company before going for the interview from Freshersworld.com or PlacementWeek.com
6. Why should we choose you over someone else?Talk clearly about problems that you have solved in your College/Project Team and highlight the quality required.
6. Your qualifications are excellent, but you may be overqualified for the position we have to offer?Point out that more experience can never be a drawback. If you are multi-skilled, then highlight the fact that a company on the fast-track needs multi-skilled people. It needs people within different departments to work together. Also emphasise that the company's future growth will be an exponential function of your experience.
QUESTIONS YOU SHOULD ASK :
Interviewers usually round off by giving you an opportunity to ask questions. Treat it like a welcome opportunity.You could ask questions like.a) Tell me about your company.b) Now that I have outlined my career goals, do you think you can offer me the opportunities I need?c) What kind of training and learning can I expect in your company?d) Describe the work culture and the management style of your company?e) What is the long-term vision of your company?
As a fresher, current position and status can impact the way you are interviewed. Fresh Out of College
The basis on which you will be judged is your academic background, family background, and interests.If looking for your first job, ensure that your previous experience, even if it is part-time, is noticed.Mention projects or responsibilities you may have undertaken. This will indicate your area of aptitude.You should be willing to put in regular hours, in line with the company's policies. The interviewer needs to know whether you can be punctual and put in full-time work.In case you have applied for the post of management trainee, you should display an ability to adapt, and indicate all-round interests. Moreover, you should have good interpersonal skills.You should be enthusiastic to learn, and show commitment towards the organization, as the company will be spending a lot on your training.
Bring with you :
a) Copies of your resumes
b) References and letters of recommendations.
First Impressions :
There is a common saying that minds are made up within the first 5 minutes of an interview. So keep in mind these important first impression indicators. Walk in the door as if you already work there, carry yourself as though you feel perfectly comfortable with the situation. Arrive on time or a little early. In the waiting area, politely tell the receptionist who you are meeting and in a friendly way, ask where you should sit. Take slow, deep breaths to help you remain calm and focused. When introduced to the interviewer, have a firm, but not painful, handshake. Smile. Have good posture when sitting or standing. Introduce yourself in a relaxed, confident manner. Have a well-groomed, professional appearance. Project a feeling of confidence. Bring extra copies of your resume, some thing to write on and something to write with.
WRITTEN BY-
TARENI PRASAD DHAL
PGDM-3rd sem ,SEC-A

Thursday, September 3, 2009

How to Prepare an Effective Resume!!!!

1. Resume Essentials Before you write, take time to do a self-assessment on paper. Outline your skills and abilities as well as your work experience and extracurricular activities. This will make it easier to prepare a thorough resume.
2. The Content of Your Resume Name, address, telephone, e-mail address, web site address All your contact information should go at the top of your resume. Avoid nicknames. Use a permanent address. Use your parents' address, a friend's address, or the address you plan to use after graduation. Use a permanent telephone number and include the area code.
If you have an answering machine, record a neutral greeting. Add your e-mail address. Many employers will find it useful. (Note: Choose an e-mail address that sounds professional.) Include your web site address only if the web page reflects your professional ambitions. Objective or Summary An objective tells potential employers the sort of work you're hoping to do.
Be specific about the job you want. For example: To obtain an entry-level position within a financial institution requiring strong analytical and organizational skills. Tailor your objective to each employer you target/every job you seek. Education New graduates without a lot of work experience should list their educational information first. Alumni can list it after the work experience section. Your most recent educational information is listed first.
Include your degree (A.S., B.S., B.A., etc.), major, institution attended, minor/concentration. Add your grade point average (GPA) if it is higher than 3.0. Mention academic honors.
Work Experience Briefly give the employer an overview of work that has taught you skills. Use action words to describe your job duties. Include your work experience in reverse chronological order—that is, put your last job first and work backward to your first, relevant job. Include: Title of position, Name of organization Location of work (town, state) Dates of employment Describe your work responsibilities with emphasis on specific skills and achievements. Other information
A staff member at your career services office can advise you on other information to add to your resume. You may want to add: Key or special skills or competencies, Leadership experience in volunteer organizations, Participation in sports.
References Ask people if they are willing to serve as references before you give their names to a potential employer. Do not include your reference information on your resume. You may note at the bottom of your resume: "References furnished on request."
3. Resume Checkup You've written your resume. It's time to have it reviewed and critiqued by a career counselor. You can also take the following steps to ensure quality: Content: Run a spell check on your computer before anyone sees your resume. Get a friend (an English major would do nicely) to do a grammar review. Ask another friend to proofread. The more people who see your resume, the more likely that misspelled words and awkward phrases will be seen (and corrected). Design: These tips will make your resume easier to read and/or scan into an employer's data base. Use white or off-white paper. Use 8-1/2- x 11-inch paper. Print on one side of the paper. Use a font size of 10 to 14 points. Use nondecorative typefaces. Choose one typeface and stick to it. Avoid italics, script, and underlined words. Do not use horizontal or vertical lines, graphics, or shading. Do not fold or staple your resume. If you must mail your resume, put it in a large envelope.

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